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Mandel Electric

Electrical Contractor Website Project

Project Brief

Mandel Electric is an electrical contracting company located in Marquette in Upper Michigan. Founded over 60 years ago, Mandel was using word-of-mouth and Yellow Pages ads to generate business. Will Mandel, the owner of Mandel Electric, contacted us because he was noticing a sharp decline in business and had come to realize that he needed a website for his business.  Will said he chose us to build his website mainly because of our electrical industry experience.

Our Solution

We were starting from scratch on this project. We had no existing content or images to work with and shortly after putting some design ideas together; Will called us to put the project on hold due to a family medical emergency. We told him to look after his family and put everything on ice. It was nearly a year later when Will called to say that everything was good and he was ready to restart his website project. Will had been through some tough times, so we were determined to build him a website that would make him proud. 

The Result

With Will busy trying to clear a huge backlog of work, he asked us to build his website based on our experience. We'd had a lot of conversations by this time and felt comfortable that we were able to represent his brand without too much input. Will helped when he could, but we did most of the heavy lifting by creating content and imagery that resonated with what Will's electrical business represented. We're delighted that Will loves the website we created, but the icing on the cake was seeing his website hit the top three on Google for multiple search terms just a month after launching. Mandel Electric is now generating regular leads and winning a lot more jobs!

"Colin and his associates were able to take our rough ideas and photos and distill who we are as a company into a beautifully designed website that really tells who we are and what we do. Our website has only been active for about nine weeks but we are already getting firm inquiries for different types of higher margin work that we have wanted to target for a long time."


Will Mandel

Mandel Electric Inc.

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