In this first edition of Loose Wires 2018, you’ll find a handy cheat sheet that tells you the ideal length of everything from blog posts to tweets and YouTube videos.
This week’s app of the week is an excellent free logo design tool that will enable you to create a new logo in no time at all.
To help you close more sales, you’ll find a link to the “ultimate guide to follow-up emails.” Don’t ignore this one!
On the electrical business side of things, there’s a good article from Electrical Contractors Magazine on how you can cut project times and improve productivity.
This week’s SEO link will take you to the new version of Google’s SEO guide. It’s 7 years since the last one and Google officially confirms that mobile-friendly websites are now an important part of good SEO.
Last, but not least, is a post I wrote on why you need to add an SSL certificate to your website if you want to stop scaring website visitors and still show up in Google’s search results – By the way, if you’re one of my clients, you don’t have to worry about this because I’ve already installed an SSL certificate for you:-)
APP OF THE WEEK
DesignEvo’s logo maker helps you create custom logos in minutes for free, no design experience needed. Try with millions of icons and 100+ fonts immediately. It’s actually very good!
It hasn’t been the easiest few years for the electrical construction industry, and its recovery from the economic downturn has been comparatively slow given the productivity gains of other industry sectors in the United States.
If you’ve ever wondered how many characters should be in a blog post, or the ideal length of a YouTube video, this guide is for you.
QUOTE OF THE WEEK
Whether it’s sales, marketing, outreach, or promotion—sending effective follow-up emails is a crucial building block of success. Here’s how to do it right.
Google has revamped its official SEO Starter Guide for the first time in over 7 years. If you want to get a better understanding of how Google wants you to do your Search Engine Optimization, this is worth a read.
At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways.
VIOLATION OF THE WEEK
Seeing a “Not Secure” warning being displayed next to your website address is probably not going to help you win new customers, but Google, Firefox and Microsoft Edge are now displaying this on websites without an SSL certificate installed.
That’s it for this week. I hope you get as much value as I did from the links I’ve shared in this issue.