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The Electrician Website Guy - Loose Wires Issue 1

Loose Wires – Issue 1

In this first edition of Loose Wires 2018, you’ll find a handy cheat sheet that tells you the ideal length of everything from blog posts to tweets and YouTube videos.

This week’s app of the week is an excellent free logo design tool that will enable you to create a new logo in no time at all.

To help you close more sales, you’ll find a link to the “ultimate guide to follow-up emails.” Don’t ignore this one!

On the electrical business side of things, there’s a good article from Electrical Contractors Magazine on how you can cut project times and improve productivity.

This week’s SEO link will take you to the new version of Google’s SEO guide. It’s 7 years since the last one and Google officially confirms that mobile-friendly websites are now an important part of good SEO.

Last, but not least, is a post I wrote on why you need to add an SSL certificate to your website if you want to stop scaring website visitors and still show up in Google’s search results  – By the way, if you’re one of my clients, you don’t have to worry about this because I’ve already installed an SSL certificate for you:-)

 

APP OF THE WEEK

Free Online Logo Maker

Free Online Logo Maker

DesignEvo’s logo maker helps you create custom logos in minutes for free, no design experience needed. Try with millions of icons and 100+ fonts immediately. It’s actually very good!

www.designevo.com

 

ELECTRICAL BUSINESS

How Electrical Contractors Can Cut Project Time and Improve Productivity

How Electrical Contractors Can Cut Project Time and Improve Productivity

It hasn’t been the easiest few years for the electrical construction industry, and its recovery from the economic downturn has been comparatively slow given the productivity gains of other industry sectors in the United States.

www.ecmag.com

 

FUNNY STUFF

 

MARKETING STUFF

What's the Ideal Length for Social Media and Web Content?

What’s the Ideal Length for Social Media and Web Content?

If you’ve ever wondered how many characters should be in a blog post, or the ideal length of a YouTube video, this guide is for you.

marketinginsidergroup.com

 

QUOTE OF THE WEEK

 

SALES STUFF

The ultimate guide to follow-up emails: Templates & examples for every scenario

The ultimate guide to follow-up emails: Templates & examples for every scenario

Whether it’s sales, marketing, outreach, or promotion—sending effective follow-up emails is a crucial building block of success. Here’s how to do it right.

blog.close.io

 

SEO STUFF

Google Revamps its SEO Starter Guide: Here’s What’s New

Google Revamps its SEO Starter Guide: Here’s What’s New

Google has revamped its official SEO Starter Guide for the first time in over 7 years. If you want to get a better understanding of how Google wants you to do your Search Engine Optimization, this is worth a read.

www.searchenginejournal.com

 

SOCIAL STUFF

The Complete Guide to Using Twitter to Grow Your Business

 

The Complete Guide to Using Twitter to Grow Your Business

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways.

neilpatel.com

 

VIOLATION OF THE WEEK

Thanks to Devin Guilty Casaus - FaceBook

 

WEBSITE STUFF

Is Google Scaring Away Your Customers?

Is Google Scaring Away Your Customers?

Seeing a “Not Secure” warning being displayed next to your website address is probably not going to help you win new customers, but Google, Firefox and Microsoft Edge are now displaying this on websites without an SSL certificate installed.

electricalwebsolutions.com

That’s it for this week. I hope you get as much value as I did from the links I’ve shared in this issue.

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About The Electrician Website Guy

Before starting Electrical Web Solutions, Colin was in the electrical industry for over 25 years. He spent most of his early years converting relay-logic systems to PLCs and his later years as the marketing manager for a large electrical supplier. Colin built his first website back in the mid-1990’s to help his customers access manuals and data-sheets online. These days you’ll find him using his sales and marketing experience along with proven conversion strategies to create “sales focused” websites and SEO solutions for electricians and electrical contractors around the world.

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