Today, we’re going to discuss a few ways to engage your prospects on your home page and keep the communication channel open for future sales opportunities.
Give your customers benefits, not features.
Your customers don’t want to know the ins and outs of what you offer right away; they just want to know how your business is going to benefit them. Save the finer details of your products and services for a secondary page, not your homepage. You can give some main selling points, but keep the nitty gritty details separate from your homepage and just list benefits.
For example, let’s say you’ve got a strategy to save your clients money by reducing energy. Don’t give them a step-by-step on how it all works on your front page, be vague and leave the small print for another page. Instead, tell them how to imagine a life with all the extra money they’ll save. That’s a benefit, not feature.
Keep communication open with potential buyers.
It can take new prospects an average of 7 interactions before they will buy from you. They’re obviously interested if they’ve found your website and have requested information. Why not keep them informed about your news and updates about your products and services? You may just have a future customer waiting in the wings.
It’s also a good idea to integrate a “bookmark this page” and “tell a friend” tool into your website so that potential buyers can come back to it later. Even if your prospect is not looking to buy right now, it doesn’t mean they won’t be back. They may also have a friend or colleague with an immediate need for your products and services.
Encourage your website visitors to ask questions.
Some people may think they’re bothering you or wasting your time to ask you a question. Extend your arms out to every visitor that comes to your website and encourage them to ask about your products and services.
If you see the same questions coming up over and over again, it will benefit you and your clients if you create a “Frequently Asked Questions” page. People usually want immediate answers to their questions, and it saves you the tedious time to send the same responses over and over again. You might also want to look into adding Chat functionality to your website. It’s proving to be an excellent tool for prospects looking to interact with you while they’re on your website.
Make the buying experience easier.
Try not to ask for more information than you need to make contact. Instead, ask for the bare minimum information from the customer, so they can “get in, and get out.” Later on, you can send them a quick thank you note, and a follow up to see how they liked your service.
If you try to make your customer jump through hoops to buy your services right at the start, they’ll only get frustrated and put it off for later – or even worse – find another electrical or automation company to buy from.
By keeping the lines of communication open for your site visitors and potential customers, you’ll find you gain more trust and credibility, and that will result in more sales!
What’s working for you?
Do you have any other techniques that are successfully keeping your prospects engaged on your website?